Evaluation Question 4...

Evaluation Question 4.

Who would be the audience of your media product?

Before deciding our target audience we decided to consult the UK Film Council, we found that there is a potentially large market for us to target. Just under a third of cinema goers enjoy Horror films, with 15% saying it's their all time favourite genre. We then looked at the demographic data and it showed that we should mainly be aiming our product at females under the age of 35; however it is also rather popular with males around the same age as well.

This meant that our main target audience is females, under the age of 35 which we narrowed down to 25, in the C2 social class and of any ethnicity. We also decided upon this audience because they are of people our age meaning we had a better chance of knowing what they like in a horror movie.

The classification which we gave our film was a 15.

It would get this certificate because it does not contain any discrimination, drugs, nudity or sex. It also does not contain much language; if it did contain any of these things then the certificate would have to be an 18. The reason we made it 15 is because it contains violence which may not be suitable for under 15's. We also based our classification on films like ours which are the same genre so we knew what age range they were targeting their film at, such as:-

The Omen (2006) - 15

The Exorcism of Emily Rose - 15

Wolf Creek - 18

The Ring Two (2005) – 15

The majority of these were 15’s so we decided to make ours a 15 too as we thought that some people under the age of 18 would still want to watch our film. The rating does help establish who our audience will be as we can’t have an audience which are under the age of 15 as they wouldn’t be allowed to watch it; also we had to keep in mind that we would have to leave parts of our film out because they were from a higher certificate band.

It’s likely that our film is to be released in a big multiplex cinema instead of a smaller independent one. This is because the film targets a mainstream audience rather than a niche market.

Target audience member profile:-

Name:- Danielle Burns.
Age:- 16/17.
Gender:- Female.
General Interests:- Watching films, Horse-riding.
Why they would watch our film:- She likes watching films especially horror movies.

Name:- Emily Merrygold-Smith.
Age:- 15
Gender:- Female.
General Interests:- Hockey and Netball.
Why they would watch our film:- Finds horror movies funny to watch with friends.

Name:- Shioban Bilcliffe.
Age:- 27
Gender:- Female.
General Interests:- Working in the Police Force.
Why they would watch our film:- Enjoys the thrill of watching horror movies.