Evaluation Question 5...

Question 5.

How did you attract/address your audience?

During research and planning we decided to do many questionnaires, surveys and interviews. We did these to make sure our film would include things which interest and appeal to the target audience.

One of the things we did was a survey to see if our film idea would appeal to them. We decided to have a 3:1 ratio (females: males) because our main target audience is females but it also includes males within it, just in a smaller market. We didn’t survey anyone under the age of 15 as they were under the BBFC certificate we had given our film. We decided to survey a large quantity of under 35’s but split this into two segments; 15-21 and 22-35. We also decided to survey a small number of over 35’s just to gain wider knowledge of our possible target audience. These are the questions that we asked:-

Is horror your favourite genre?

Would you pay to see a horror at the cinema?

Would you buy a new horror DVD?

And How many hours of TV do you watch a day?

-1 Hour of TV

-2 Hours of TV

-3 Hours of TV

-4 Hours of TV

-5 Hours of TV

From this we found out that the majority of people watch between 1 to 2 hours of TV a day. We also found out that many of them would buy a new horror DVD or go to watch a horror at the cinema, this made us realise that we would be able to promote our film before a film at the cinema and on DVD’s before the film began. Due to the fact that they only watched between 1 to 2 hours of TV a day on average it would be harder to find the right time slot to advertise on TV.

We also decided to ask people questionnaires to find out what content they would like to see within the film, we managed to find out if our location and storyline would be suitable or not. We made sure that the people we asked were from our target audience so we knew what was appealing to them. Questions that we asked:- 

Gender, Age & Occupation.

What is your favourite film genre and why?

What is your favourite horror movie and why?

What is your least favourite horror movie and why?

Where do you think a good place for a horror movie to be set and why?

Where’s a not so good place for a movie to be set and why?

Do you think a pub cellar would be a good place to set a horror and why?

From the answers we gathered we realised people liked the idea of the film being set in a pub cellar as they liked the idea of it being in or near a public place so that they could relate to it and it made it scarier.

We decided to include things within our storyline which we had gathered from our target audience, we also decided to cut out bits which a number of them had said they didn’t like the idea of in horrors.

…pictures of people from our target audience…