After analysing data on film audiences from the UK Film Council, it is clear there is a potentially large market for us to target. Almost a third of cinema goers enjoy Horror films. with 15% saying it's their favourite genre.
Looking at demographic data it appears that we should be mainly aiming our product at females under the age of 35, although it is popular with males as well.
By knowing this information we will be able to base our film by keeping these in mind so we are able to appeal to the largest possible target market open to us. By doing this we will be able to get the most views of our film. Due to the fact that we know this information we will also be able to find out when the best times to advertise are and also where the best places to do so are.
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