Target Audience

After considering who we wished to target our film at we decided it would be best to consult data on film audiences from the UK Film Council. Through this data, we found that there is a potentially grand market for us to target. Just under a third of cinema goers enjoy Horror films, with 15% saying it's their all time favorite genre. We then looked at the demographic data and it showed that we should mainly be aiming our product at females under the age of 35, however it is also rather popular with males around the same age as well.

Therefore our target market is female, under the age of 35, and in the C2 social class.

The best places for us to market our product is obviously places where females under the age of 35 and in the C2 social class will see it most. The places we could market this film in is after certain programs on TV, such as "Trueblood" "Vampire diaries" or "The only way is Essex", this is because this is what these type of people stereotypically watch. We could also advertise on youtube when they are watching Horror movie trailers, as they will be Horror film 'fanatics' and our film could appeal to them. However I also think it would be a good idea to advertise this Horror film in the cinema's before a Horror movie, this is because they will be people that like Horror films and our's could appeal to them as well.